Advertising Campaign / Concept & Design

Häagen-Dazs World Sensation Series

I devised a conceptual flavor lineup inspired by sensations from destinations around the world. African Blaze, London Fog, and Polar Ice blend each landscape into its ice cream flavor — inviting viewers to imagine the taste.

African Blaze poster: a melting ice cream cone against a golden savanna sunsetLondon Fog poster: a green tea ice cream cone wrapped in misty fogPolar Ice poster: an ice cream cone frozen inside a wall of blue ice

Beyond the posters

The series extends to wristbands for a tasting experience, carrying the same flavor imagery into a physical keepsake.

Stack of three Häagen-Dazs World Sensation Series wristbands: African Blaze, London Fog, and Polar Ice